OUR STORY | STRAIGHT ARROW OUTDOORS, LLC.

My name is Brian Noll, owner and founder of Straight Arrow Outdoors, LLC, and this business was built from a lifelong passion for the hunt. What started as a childhood love for the outdoors grew into something more in 2020, when I took the step to create a small business rooted in experience, integrity, and trust. From day one, our focus has been simple: offer the same top-tier brands and equipment that I proudly use myself in the field.
 

With the support of my wife, Tiffany, and our daughter, Lila, Straight Arrow Outdoors has grown from its beginnings in beautiful Buffalo County to now serving hunters across central Wisconsin and beyond. We are proud to have recently expanded with a product showroom located in Bancroft, WI, giving customers the opportunity to see, touch, and experience the gear that sets us apart.
 

As we balance product installations and deliveries, our showroom is currently open by appointment only—but we would love the chance to meet you, walk you through our products, and help you find the right setup for your needs. Just give us a call and we’ll take care of the rest.
 

At Straight Arrow Outdoors, LLC, we’re more than just a small business—we’re a family dedicated to the art of the hunt. Our commitment to industry-leading brands ensures every product we offer meets the highest standards of durability, performance, and reliability, giving you complete confidence when it matters most: out in the field.